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How to Find Good Franchise Opportunities

Welcome to part two of our series on buying and running a successful franchise. In this tutorial, we’ll take you through the steps involved in searching for franchise opportunities, and give you some useful resources …
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How to Write Great Subject Lines for Your Marketing Emails

You’ve created an email list because you want to communicate with your customers. For that to happen, your subscribers must open your emails. Effective subject lines get your emails opened. So how can you write …
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How to Find a Career That Fits Your Working Style

Finding the right career isn’t just about your skills and capabilities: it’s also about getting a fit between your personal working style and the role that you’re in. If you can find a career that …
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What You Need to Know About Franchises

Buying a franchise can be a very smart decision for entrepreneurs. Instead of building a business from scratch, you get access to the brand recognition and marketing clout of a more established business, as well …
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Which Email Type Is Best for Your Business?

The key to developing an email strategy is planning and writing emails. That can feel like a daunting task. Fortunately, you don’t have to come up with ideas for your emails from scratch. Instead, you can pick …
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How to Mail Merge in Google Docs With MailChimp

What You’ll Be Creating Most websites and businesses maintaining a mailing list of their users and customers as a means of contacting them directly with newsletters and special offers. MailChimp is the leading service on …
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Launch Day: Generating Initial Buzz for Your Startup

Start the countdown. We’ve come a long way now in our series on launching a startup, starting from an idea and going through the steps of refining the idea, recruiting a team and developing your …
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Grow Your Email List with a Giveaway Buzz Piece

For your email marketing to be effective, you need subscribers. How do you get subscribers to sign up to your list? People will only sign up to your email list because they see a benefit …
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The Lean, Agile Way to Build Your First Product

So far in this series on launching a startup, you’ve learned how to come up with ideas for your startup, how to test out those ideas and select the best one, and how to recruit …
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How to Create an Email Marketing Plan

Email is a great choice for marketers. Research shows that for every $1 a company invests in email marketing, they’ll see a $21 return. Email is also the communications tool of choice in our hyper-connected …
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