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You are browsing the archive for Freelance Articles.

When a Bounce is Not a Bounce

Continuing our series on interpreting web analytics, this article looks at how factors like infinite scrolling affect bounce rate, and how it’s possible to skew your own analytics to produce nicer, “friendlier” results. Things Aren’t …
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What Is a Brand Ambassador?

You can never discount the importance of a good brand.  After all, branding is what makes your business identifiable to the general public. It’s what separates your auto parts store from every other auto parts …
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What Is Affiliate Marketing?

Advertising is the first thing that comes to mind when trying to monetize a blog. Trouble is, there’s no money in it. Well there is, but only if you write on popular topics with millions …
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Best New Photoshop Templates of 2016

Time flies, and we’re already cranking ahead here in 2016. Today is a great day to make a quick change! Are you ready to build your business online? Get a pixel perfect, tour de force …
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How to Write a Lean Marketing Plan

Most business owners understand the importance of marketing—in theory, at least. Usually, however, marketing ends up being an afterthought to a business owner’s already-full schedule. With this challenge in mind, this guide will walk you …
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New Coffee Break Course: How to Get Homepage Design Approval

One of the biggest challenges web designers face is getting stakeholders to agree on the homepage. Organisations often have far too many people wanting their content on the homepage. The result is a mess; far …
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What “Avg. Time on Page” Really Shows

Ever wondered how Google Analytics knows when you leave a page? It turns out, it doesn’t, which makes “Avg. Time on Page” and “Avg. Session Duration” interesting metrics. Some Background Our goal at Envato Tuts+ is …
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How to Maximize Your Clickthrough Rate in Emails

When it comes to email marketing, clickthrough rates matter. You send out emails because you want your subscribers to take action. Perhaps you want them to buy a product, or read an article on your …
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How to Evaluate a Franchise Opportunity

If you’ve been following our series on buying and running a successful franchise, you’ll know that we’ve put a lot of emphasis on doing your research before buying a franchise. But what does that research …
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Strategies to Boost Your Email Open Rates

You can spend hours crafting the perfect copy for you marketing email. But if your email gets ignored, all your efforts will be wasted. On the flip side, the more people who open your email, the greater …
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