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How to Maximize Your Clickthrough Rate in Emails

When it comes to email marketing, clickthrough rates matter. You send out emails because you want your subscribers to take action. Perhaps you want them to buy a product, or read an article on your …
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How to Evaluate a Franchise Opportunity

If you’ve been following our series on buying and running a successful franchise, you’ll know that we’ve put a lot of emphasis on doing your research before buying a franchise. But what does that research …
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Strategies to Boost Your Email Open Rates

You can spend hours crafting the perfect copy for you marketing email. But if your email gets ignored, all your efforts will be wasted. On the flip side, the more people who open your email, the greater …
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How to Find Good Franchise Opportunities

Welcome to part two of our series on buying and running a successful franchise. In this tutorial, we’ll take you through the steps involved in searching for franchise opportunities, and give you some useful resources …
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How to Write Great Subject Lines for Your Marketing Emails

You’ve created an email list because you want to communicate with your customers. For that to happen, your subscribers must open your emails. Effective subject lines get your emails opened. So how can you write …
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How to Find a Career That Fits Your Working Style

Finding the right career isn’t just about your skills and capabilities: it’s also about getting a fit between your personal working style and the role that you’re in. If you can find a career that …
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What You Need to Know About Franchises

Buying a franchise can be a very smart decision for entrepreneurs. Instead of building a business from scratch, you get access to the brand recognition and marketing clout of a more established business, as well …
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Which Email Type Is Best for Your Business?

The key to developing an email strategy is planning and writing emails. That can feel like a daunting task. Fortunately, you don’t have to come up with ideas for your emails from scratch. Instead, you can pick …
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How to Mail Merge in Google Docs With MailChimp

What You’ll Be Creating Most websites and businesses maintaining a mailing list of their users and customers as a means of contacting them directly with newsletters and special offers. MailChimp is the leading service on …
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Launch Day: Generating Initial Buzz for Your Startup

Start the countdown. We’ve come a long way now in our series on launching a startup, starting from an idea and going through the steps of refining the idea, recruiting a team and developing your …
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