Every other week we roundup some of the highest quality articles and resources that benefit freelancers from across the web. We present these articles here on various helpful topics. This week we have articles on getting started as a freelance marketing, building your creative mind, the power of weak social ties, and more.
Freelance marketers have one of the best jobs on the planet. There’s a never-ending stream of exciting new projects to work on and clients to work with, and at the end of the day, your work is about helping business grow, which means a better livelihood for everyone involved. Not to mention that if you’re doing well, the money is really good, too!
In short, it’s rewarding, fulfilling, and very lucrative… a great gig if you can get it. So… how do you get it?
Got a Facebook Page for your business? Freaking out about creating a good-looking cover photo for your Timeline? You’ve probably noticed that striking visual piece in the Facebook Pages timeline layout — a nearly-screen-width banner image, known as a “Cover.” On March 30, 2012, all Facebook Pages were converted to the timeline layout with the cover photo.
But you may have noticed that not every cover image is a home run …
What if I told you that the biggest threat to your writing is not your lack of passion, your lack of creativity, or your lack of skill? What if I told you that the biggest threat to your writing is… your mind? That’s right. Your mind is the biggest obstacle standing between you and all the work you are trying to accomplish. Our mind is often the one that needs the most convincing that our writing is worthwhile. This is because our mind is hard-wired to protect us from any possible danger. You see, in order to protect us, our mind initially perceives anything it encounters as a threat—including your writing.
I said it during the 2010 Successful Web App Metrics Event and I’ll say it again…I’d rather have 100 highly engaged followers than 100,000 unengaged followers. The more engaged the follower, the more likely they are going to exchange value with you…whether by subscribing to your blog or actually paying you money for your product or service. But how do you get that quality following without buying followers or simply following 1,000 people andhoping they follow you (which is a terrible strategy)? Well, you can have this sort of following in just 20 days, only spending 20 minutes a day, and by engaging in the following activities.
Weak is generally not a desirable characteristic – not in bodyguards, not in cocktails and generally not in networking. Why would you want a weak tie to a potential collaborator or client when you can have a strong one? A thoughtful recent post for DeskMag by Emergent Research’s Steve King and Carolyn Ockels explains both why weak social ties are desirable and why coworking is effective at providing them.
Polaroid co-founder Edwin Land said, “The test of an invention is the power of [the] inventor to push it through in the face of staunch – not opposition, but indifference – in society.” Great ideas and inventions are often shunned or ignored before they are accepted. It makes sense then that inventors tend to be a hearty sort: they don’t mind failure, they don’t care what others think, and they’re willing to work really damn hard.
With a little bit of guidance, a little more elbow grease, and that big ol’ creative brain of yours, getting people excited about what you’re doing will be easier than you think. Here are four effective (and affordable!) ways you can start getting the word out.
Are you looking to simplify management of your social activities? If so, then Ifttt is for you. Don’t be put off by Ifttt’s crazy name. This is one handy tool that you should definitely know about. Ifttt stands for “If this, then that,” which is a very basic way of explaining the site’s whole premise. With very little effort on your part, Ifttt will connect your online accounts and services to create triggered events. After setting a trigger from one service, you can create a task to be activated automatically when the trigger goes off.
You’re going to hear that more and more often. The movie, the book, the meeting, the memo… few people will tell you that they ran short. (Shorter, though, doesn’t mean less responsibility, less insight or less power. It means less fluff and less hiding.)
Would you like to have a side business that you could build and then sell for sic figures? Yah, me too. Here is how Patrick Meninga did it, complete with actionably checklist, and filled with pro tips.
Springtime inspires a universal sense of starting new activities and taking a fresh look at the world. Why not include your business in that fresh look? Spring cleaning your finances can boost your small business profits. It will be quick, easy, and unlike cleaning, I promise it won’t make you sneeze.
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